Nat Lockhart Consulting
With 14+ years of experience in the ANZ MedTech market, I specialize in strategic marketing to drive ROI, with a patient-first mindset.
A senior leader within the robotic surgery and emerging technologies, in my previous roles I have developed and executed growth strategies to drive HCP & patient adoption. I have been responsible for leading all multichannel marketing plans and initiatives across ANZ, with a strong focus on market development, KOL development and engagement, and brand consistency, I played a pivotal role in expanding awareness and adoption of a promoted platform in robotic surgery in our local market.
Contact Us
natlockhartconsulting@gmail.com
+61 403 291 459
Areas of Expertise
Marketing
Marketing to surgeons is a specialized form of healthcare marketing that differs from consumer marketing because surgeons are highly trained professionals, have limited time, rely heavily on clinical evidence, and operate within strict ethical and regulatory frameworks. Success depends on demonstrating clinical value, building trust, and supporting better patient outcomes rather than relying on persuasive advertising alone.
KOL development & advocacy
KOL (Key Opinion Leader) surgeon development is the structured process of identifying, engaging, supporting, and collaborating with influential surgeons who contribute to clinical education, research, innovation, and peer-to-peer knowledge sharing. In healthcare, the objective is to foster ethical, transparent partnerships that advance patient care and medical education, rather than simply increasing product adoption.
Robotic surgery & emerging technologies
Robotic surgery and emerging technologies are reshaping surgical care by improving precision, enhancing visualization, enabling data-driven decision-making, and expanding access to minimally invasive procedures. While robotic platforms are the most visible innovation, advances in artificial intelligence (AI), imaging, navigation, digital health, and automation are collectively transforming the surgical ecosystem.